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Porsche becoming popular in China

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 Stuttgart sports car manufacturer says it experienced strong demand.

Stuttgart sports car manufacturer Porsche has been enjoying brisk sales in China, which posted the biggest growth in 2014 at 25 percent or 46,931 units delivered over 2013, the company said in a media release.

Bernhard Maier, who sits on the sports car maker’s Executive Board for Sales and Marketing, said Porsche has been experiencing record sales for the past four years in a row.

Globally, Porsche delivered 189,850 new cars last year for a 17-percent increase over 2013; it also broke the 20,000-unit mark in December 2014, rolling out 20,644 vehicles for a 39-percent hike over the same month in 2013 with the new Cayenne accounting for over 6,400 units sold in China – almost double the number sold in December 2013 in that country.

“On top of that, our brand experienced an additional upswing in 2014 as a result of the successful launch of the Macan. Worldwide, seventy-five percent of Macan customers were first-time buyers of a Porsche car,” Maier said.

The US top the market with over 47,000 new cars delivered in 2014, followed by China with 46,931.At the home front in Germany, nearly 24,000 customers preferred to buy a Porsche, more than ever before.

The Porsche Macan, a sporty compact SUV, was especially popular globally with its fifth model series selling about 45,000 units in the first year of launching. Thirteen percent more Panamera sports saloons were sold compared to the previous year, and over 30,000 units of the 911 were delivered.

 

Last modified on Tuesday, 13 January 2015 17:40

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